Top 10 Fivetran Alternatives & Competitors (2023 Update)

Ethan
CEO, Portable

Big data only matters if you can use it.

And with so many data sources and destinations available, it's more complex than ever before to move raw data to where you'll store and analyze it.

Enter Fivetran, one of the most popular ETL/ELT tools around. Fivetran helps you leverage big data for decision making by moving it from its original source to a format that works for your data warehouse.

But Fivetran is far from the only option on the market, and there are plenty of reasons why it might not be the best choice for your business.

Is Fivetran right for your business?

Fivetran is one of the oldest, most established data integration platforms in the industry. It's an industry leader with a roster of well-known companies including Condé Nast, Lufthansa, Square, and WeWork.

But just because Fivetran is one of the most recognizable names in the industry doesn't necessarily mean it's the best option for you.

Its business model is based on the most popular enterprise data connectors, and that's where it puts all its focus. Fivetran also charges based on monthly active rows, leaving prices that can be hard to predict month-to-month.

Fivetran pricing

  • Standard select: Est. $60/month (capped at 1 user and 500k monthly active rows)

  • Starter: Est. $120/month (capped at 10 users)

  • Standard: Est. $180/month

  • Enterprise: Est. $240/month

  • Business Critical: Contact sales

  • 14-day free trial available

Fivetran's top features

  • A commitment to supporting the most popular connectors, especially for enterprise applications

  • Native warehouse transformation, which are especially useful for connectors with complex data models

  • Change data capture database replication

Fivetran's drawbacks

  • The monthly active row pricing model can be hard to understand and predict.

  • The pricing model can also get expensive very fast---especially for large datasets.

  • Limited support outside of major connectors. There's a good chance Fivetran will never support these connectors and you'll need to build and maintain them yourself.

  • Destinations limited to the most common, like Snowflake, Google BigQuery, Amazon Redshift, and Microsoft Azure Synapse Analytics.

  • Only supports ELT workloads, so if you prefer ETL you'd need a different tool.

Top 10 Fivetran Alternatives

  1. Portable
  2. Airbyte
  3. Matillion
  4. Stitch
  5. Hevo
  6. Rivery
  7. Meltano
  8. CData
  9. Segment
  10. Precog

1. Portable

Portable is built on serving the kind of long-tail connectors Fivetran doesn't support. It supports 250+ connectors and creates custom integrations on request, all maintained to ensure ongoing data quality even for changing APIs.

For teams without the resources to create and maintain hard-to-find connectors, Portable creates an easy way to use the data you already have.

Portable pricing

  • Manual: Free for unlimited data sources, destinations, and volumes with manual sync

  • Scheduled data flow: $200/data flow with unlimited sources, destinations, and volumes

  • Custom: For specific needs

What's included with Portable?

  • 250+ data source connectors

  • Support for major cloud data warehouses

  • Unlimited data sources, destinations, and volumes

  • Free development and maintenance of new data sources

  • Hands-on support

Prebuilt connectors

Portable offers 250+ prebuilt connectors for common applications that major competitors don't support.

Custom connectors

Portable will build and maintain the data connectors you need at no additional cost. Development is fast and new connectors are usually available in days or even hours.

Maintenance and support

Portable offers hands-on customer support to resolve any issues quickly.

Pros

  • Transparent pricing with unlimited data

  • Try all connectors for as long as you want with no charge

  • 250+ long-tail connectors that other vendors don't support

  • Custom connector creation and support at no additional cost

Cons

  • Doesn't support the largest enterprise data sources (e.g., Salesforce or QuickBooks)

  • Doesn't focus on databases as sources

  • Not available internationally

Who is Portable best suited for?

Companies that need bespoke connectors for long-tail applications, but who don't have the capacity for building and maintaining their own connectors.

2. Airbyte

Airbyte is a relative newcomer to the data ingestion and ELT world, but it's been growing fast. Unlike Fivetran, Airbyte is open source which offers some unique advantages (and a few disadvantages).

Airbyte pricing

  • Open source: Completely free, as you manage the infrastructure yourself

  • Cloud: $2.50/credit (one million rows = 6 credits; 1 GB = 4 credits)

  • Cloud high volume: Custom pricing for those that need more than 5,000 credits

What's included with Airbyte?

  • 170+ data source connectors (not all available on cloud service)

  • Open-source solution with direct access to code

  • Change data capture support for databases

  • Support for data warehouses and data lakes as destinations

  • Credit-based pricing model or free option with self-hosting

  • Warehouse-native data transformation

Prebuilt connectors

Airbyte currently has 170+ connectors available for its open-source platform. Not all of these are available on the newer cloud offering, but all 170+ will probably be available in the near future.

Custom connectors

You can request custom connectors on the Airbyte website, but they'll prioritize those with the largest appeal. Because Airbyte is open source, you can code them yourself, but you'll need to learn the Airbyte protocols, set up the integration, and maintain it yourself.

Maintenance and support

Despite being new software, Airbyte has a robust community 12,000+ users strong. Paid plans also include in-app chat support with a one-hour response time.

Pros

  • Open-source platform you can deploy on your own

  • Engineer-focused platform with a CDK to speed up development

  • Support for 20 destinations, more than many competitors including Fivetran

Cons

  • You'll need to develop and maintain long-tail connectors yourself

  • Credit-based pricing model can be hard to predict

  • Cloud service missing several popular connectors and destinations (e.g., WordPress, Google Analytics 4, Apache Kafka)

Who is Airbyte best suited for?

Engineering teams who are willing and able to develop and maintain custom connectors using Airbyte's CDK.

3. Matillion

Matillion is an established data pipeline player that focuses on enterprises.

Whereas most ETL platforms are either SaaS (hosted in the cloud) or open-source (available to deploy on your own), Matillion offers an on-premise solution that is hosted locally but with closed-source software.

Matillion pricing

  • Free: Up to one million rows/month

  • Basic: $2.00/credit

  • Advanced: $2.50/credit

  • Enterprise: $2.70/credit

What's included with Matillion?

  • 110+ data source connectors

  • On-premise deployments available

  • Cloud data transformation presented with graphic user interface (GUI)

  • Consumption-based pricing model

  • Integrates with Matillion Data Loader and Matillion ETL

Prebuilt connectors

Matillion has 110+ connectors. The ETL product may contain data connectors that aren't part of the Data Loader product.

Custom connectors

Matillion doesn't support long-tail data sources. Customers can use the GUI to create basic API integrations, though the customer is responsible for maintenance.

Maintenance and support

Matillion offers a support portal for clients. One advantage Matillion's built-in data transformation is that support is integrated into one platform instead of spread across a larger tech stack.

Pros

  • Strong data transformation capabilities built-in

  • On-premise option available

  • Since Matillion offers loading and transformation, it can be easier to implement data governance

Cons

  • Matillion's GUI-based transformations can have a learning curve

  • Fewer data connections than other competitors, including Fivetran

  • Fewer partnerships with transformation tools, with the focus on Matillion's tools

Who is Matillion best suited for?

Large enterprises looking for an all-in-one tool that will handle transformations, especially companies looking for an on-premise solution.

4. Stitch

Stitch is an ETL tool owned by Talend that focuses on business intelligence.

Stitch is designed to simplify data management with automation like monitoring and alerting, and integrates with the Singer open source protocol.

You can perform data transformations in Stitch itself using Java, SQL, Python, or a UI, or you can connect Stitch to a third-party processing engine.

Stitch pricing

  • Standard: Starts at $100/month (for 5 million monthly active rows, 1 destination, and 10 sources)

  • Advanced: $1250/month (up to 100 million rows and 3 destinations)

  • Premium: $2500/month (up to 1 billion rows and 5 destinations)

  • 14-day free trial available

What's included

  • 130+ data source connectors

  • Integration with the Singer protocol for open source development

  • Cost-effective solution for common data sources

  • Support for the most common warehouses and data lakes  

  • Pricing based on rows per month with costs increasing with the number of active destinations

Prebuilt connectors

Stitch includes 130+ data sources. A few are categorized as "Enterprise" and are only available on the Advanced and Premium plans.

Custom connectors

Stitch has its own REST API and also integrates with Singer, an open-source standard for data connections. Interchangeable "Taps" (source connectors) and "Targets" (destination connectors) make new connectors very flexible, though your team will still be responsible for development and maintenance.

Maintenance and support

Stitch offers email and chat support for all customers during business hours. Some customers may also be eligible for phone support and dedicated Global Customer Success Management.

Pros

  • Robust transformations, including nested JSON

  • Fast setup in minutes and helpful customer support

  • Integrates well with Talend suite of data tools

Cons

  • Pricing is more affordable than Fivetran, but quickly gets expensive and can be hard to predict

  • Limited customer support for users with the standard plan

  • Singer connectors can break without warning and aren't maintained by Stitch

Who is Stitch best suited for?

Teams that only use the most common data sources or have the technical expertise to write their own connectors using the Stitch API or Singer protocol.

5. Hevo

Hevo is a no-code bidirectional data pipeline tool that offers ETL, ELT, and Reverse ETL. It includes built-in transformation features and integrates with all major destinations.

Hevo pricing

  • Free: Up to one million events (limited to 50+ data sources)

  • Starter: Starting at $239/month

  • Business: Custom quote

Hevo also offers Hevo Activate for reverse ETL:

  • Free: For up to 4 data warehouses and up to 3 SaaS targets

  • Starter: $199/month (4 data warehouses and up to 5 SaaS targets)

  • Business: Contact sales

  • Flexible subscription plans without lock-in

What's included with Hevo?

  • 150+ data connectors (50+ available on free plan)

  • Real-time data migration

  • Support for data transformations using Python

  • 24/7 live support

Prebuilt connectors

Hevo Data offers 150+ data connectors (only 50+ are available on the free plan).

Custom connectors

Hevo doesn't have custom connector functionality. You'll need to use its REST API or webhooks sources to connect with less-common data sources or use a different data integration tool.

Maintenance and support

Hevo offers 24/7 support that's generally well-reviewed by customers.

Pros

  • Support for ETL, ELT, and Reverse ETL workloads

  • Complete automation with no code needed

  • Affordable pricing compared to other platforms, including Fivetran

Cons

  • Not as comprehensive support for long-tail connectors

  • Requires manual mapping for some migrations between tools

  • Less granular control over ingestion and loading frequencies

Who is Hevo best suited for?

Small businesses that use the most popular data sources and want an affordable, low-code ETL or ELT tool.

6. Rivery

Rivery is a cloud-based SaaS ELT solution that uses so-called "rivers" as ELT scripts. It offers no-code and code solutions using a GUI and native Python.

Rivery pricing

  • Starter: $0.75 per credit

  • Professional: $1.20 per credit

  • Enterprise: Custom pricing

  • One credit = one API pipeline execution, 100 MB of data replication, or one logic and transformation execution

  • 14-day free trial available

What's included with Rivery?

  • 200+ built-in data source connectors

  • 15+ data destinations

  • 24/7 customer support

  • Fully managed ELT 

  • Logic, transformations, and Reverse ETL capabilities

  • Data starter kits to set up integrations quickly

Prebuilt connectors

Rivery offers 200+ prebuilt connectors out of the box. All connectors are available on all plans.

Custom connectors

Rivery's Custom API feature lets you import from any data source. Rivery can also build custom data connectors upon request.

Maintenance and support

Rivery offers 24/7 global support and dedicated customer success services depending on the plan you choose. Rivery has been recognized for its support, with a 9.8/10 rating on G2 (the industry average is 8.5).

Pros

  • Detailed API support for developers

  • Fast development that can get a data pipeline up and running in hours

  • Recognized for outstanding customer support by G2

Cons

  • Error alerts and messaging can be confusing, making it hard to spot the issue

  • Pricing is complex and can be hard to calculate and predict

  • Drag-and-drop user interface can be difficult to use for complex scripts

Who is Rivery best suited for?

Rivery is best for teams with limited technical expertise that want to get up and running quickly.

7. Meltano

Meltano is an open-source data operations platform for engineers. It spun out of GitLab in 2021, making Meltano one of the newest entrants to the space.

Meltano pricing

Currently, Meltano only offers a free open-source platform. However, a SaaS solution called Managed Meltano is currently planned and will be open to the public in 2023.

What's included with Meltano?

  • 300+ connectors

  • Integration with Singer data format for source integrations

  • Open-source platform with MIT license

  • Version control through Git built-in

  • Detailed public-facing product roadmap

Prebuilt connectors

Meltano includes 300+ connectors out of the box.

Custom connectors

Meltano has a comprehensive SDK that integrates with Singer for custom integrations. You can code your own Singer tap to connect to any long-tail source, though your team will be on the hook for development and maintenance.

Maintenance and support

Meltano has a small but fast-growing community. When the SaaS product launches, Meltano may also offer paid customer support.

Pros

  • Open-source platform that's free if you host it yourself

  • Built-in best practices like Git version control, end-to-end CI testing, and separate staging and dev environments

  • Extensive existing connector library through Singer

Cons

  • Meltano doesn't offer no-code or low-code solutions

  • Currently, Meltano doesn't offer a fully managed option; you'll need to host the software yourself

  • Far less popular than the other open-source data tool Airbyte, with a smaller community and less support

Who is Meltano best suited for?

Data engineering teams with technical expertise who are looking for a code-first solution.

8. CData

CData is a universal connectivity platform for data-driven businesses. It features a suite of applications including ELT/ETL tools, data visualization, data connectivity, cloud connectivity, and more.

CData pricing

  • Standard: $49/month (single data source)

  • Professional: $99/month (up to five data sources)

  • Enterprise: $199/month (up to ten data sources; contact sales for more sources)

  • Additional solutions available at different prices

What's included with CData?

  • 250+ connectors

  • Suite of tools including Sync, Arc, and more

  • Optimized speed across drivers

  • Well-reviewed customer support team

  • Support for ETL, ELT, and Reverse ETL

  • Cloud-based or on-premise solutions available

Prebuilt connectors

CData includes 250+ prebuilt real-time data sources. CData refers to these connectors as "drivers."

Custom connectors

CData has a Universal API Driver that you can use to connect to additional data sources.

Maintenance and support

CData generally gets good reviews for its customer support. The company offers email support for all plans. Enterprise plans with more than five users have Premium Support, which offers phone support, priority resolution, and 24-hour response time.

Pros

  • Affordable cloud plans with straightforward, easy-to-understand pricing

  • Large number of connectors for the most popular data sources

  • Suite of tools for the complete data pipeline

Cons

  • Since each tool is sold separately, pricing can become expensive if you need several solutions

  • Some users say documentation is complex and can be hard to understand

  • Not much of an active community for support

  • Limited support for custom fields in data apps

Who is CData best suited for?

Companies new to data pipeline tools looking for a solution focused on SQL servers.

9. Segment

Segment is a data platform focused on customer data, acquired by Twilio in 2020. It includes unique features for managing customer data, like merging personas and segmentation based on stages in the customer journey.

Segment pricing

  • Free: Up to 1,000 monthly visitors and 2 data sources

  • Team: Starts at $120/month for 10,000 monthly visitors

  • Business: Custom pricing

What's included with Segment?

  • 300+ connectors

  • Data governance and debugging

  • Support for embedding pixels and creating user profiles and segments

  • Exports user data to marketing tools and CRMs

Prebuilt connectors

Segment includes 300+ connectors built-in. They're available on all plans, including the free plan.

Custom connectors

Segment has a Functions tool that allows users to develop their own custom connections.

Maintenance and support

Segment offers four separate levels of support: Standard (included on every plan), Advanced, Premium, and Premium Plus. Teams need to have a plan of at least $60,000 to purchase a support plan.

Pros

  • Easy-to-use and intuitive UI

  • Affordable pricing and a free plan that works with small businesses

  • Designed to work with customer data and offers unique features that set it apart from competitors, including Fivetran

Cons

  • Monthly tracked user pricing can become expensive for use cases with lots of visitors

  • Not all connectors leverage APIs, meaning not all data is imported

  • Focused on marketing and sales data, with limited integrations outside of that scope

Who is Segment best suited for? 

Data teams that focus exclusively on customer data.

10. Precog

Precog is a no-code universal data connector platform for cloud ETL. It uses an AI engine built on multidimensional relational algebra to obtain and apply schema data automatically, making it fast and easy to create new data workflows.

Precog pricing

Request a trial or demo for pricing (pricing based on data source)

What's included with Precog?

  • 10,000+ data sources built-in

  • Support for 100+ destinations

  • SaaS and on-premise solutions available

  • No-code solution that doesn't require technical expertise

Prebuilt connectors

Precog offers over 10,000 data sources---thousands more than Fivetran.

Custom connectors

Using Precog's AI, you can create new data connectors in minutes or hours without using code. Precog creates new data sources upon request within 48 hours.

Maintenance and support

Precog offers customer support, with specific details based on your needs.

Pros

  • More out-of-the-box data sources than any other platform

  • Straightforward, no-surprises pricing

  • AI engine that can understand new data sources without code

  • SaaS and on-premise options available

Cons

  • Fairly new platform with limited community

  • No-code basis can be limiting for teams with technical expertise

  • Connector-based pricing can be expensive for teams with a large number of sources

Who is Precog best suited for?

Teams looking for a no-code option for importing data from hard-to-find data sources.

Fivetran Alternatives: The Bottom Line

Fivetran is one of the industry leaders, but pricing can get out of hand quickly and unexpectedly, and you'll only find connectors for the most popular data sources.

If you're looking for transparent pricing or help connecting long-tail data sources, a promising Fivetran alternative might be a better fit.

Looking for the best Fivetran alternative?

Get started with Portable today.