Data Integration Platforms: Role of ETL + Top 9 Solutions

CEO, Portable

What Are Data Integration Platforms?

Data integration platforms are sets of software tools that automate the process of data integration from multiple data sources into a unified view.

The data integration process generally involves a series of steps:

  1. Extracting data from different sources.
  2. Transforming it into a unified format.
  3. And loading it into a central repository

This summarizes the ETL process: (Extract, Transform, Load).

These platforms cater to a variety of data sources such as SQL or NoSQL databases, CRM systems like Salesforce, web APIs, and IoT devices, among others.

They enable efficient data management, facilitating the creation of data pipelines that feed into a data warehouse or data lake, ready for further analysis and use.

Types of data sources that can be integrated

  • Databases (SQL, NoSQL): SQL databases, such as MySQL, PostgreSQL, and Microsoft SQL Server, are often used for structured data storage, while NoSQL databases, like MongoDB and Cassandra, are used for unstructured data. A good data integration platform should be able to extract data from both SQL and NoSQL databases, clean it, and integrate it for further use.

  • CRM Systems: CRM (Customer Relationship Management) systems, such as Salesforce, are widely used in businesses to manage customer data, sales, and customer service interactions. Integrating data from CRM systems allows businesses to combine sales and customer data with other business data for a more comprehensive understanding of their operations and customer behaviors.

  • Web APIs: APIs (Application Programming Interfaces) are used to exchange data between different software systems. They allow applications to communicate with each other. Data integration platforms can connect to APIs to pull data from various web services and social media platforms, offering rich, varied, and up-to-date data sources for businesses.

  • IoT Devices: IoT (Internet of Things) devices like smart meters, wearables, and connected machinery produce vast amounts of data. By integrating this data, businesses can gain real-time insights into operations, customer habits, and environmental conditions, allowing for more proactive decision-making and predictions.

  • On-premises and Cloud-based Applications: On-premises applications are those installed and run on computers within the organization, while cloud-based applications are hosted on the cloud and accessed through the internet. A capable data integration platform should be able to extract and integrate data from both on-premises and cloud-based applications, ensuring a business can fully utilize all its available data.

ETL's Role in Data Integration Platforms

ETL is a fundamental process in the world of data integration. Its primary role is to move data from multiple sources, refine it, and load it into a data warehouse or another central repository for further analysis or reporting. Here's why ETL is crucial for data integration platforms:

Data Consolidation

ETL plays an essential role in consolidating data from various sources, enabling a unified view of the business. With data spread across multiple databases, spreadsheets, CRM systems, or other sources, gaining a comprehensive, coherent view of the organization's data can be challenging. ETL processes extract data from these disparate sources, creating a consolidated data environment that improves data accessibility and usability.

Data Transformation

The 'Transform' step in ETL is crucial because it ensures data from different sources becomes compatible and comparable. It involves cleaning, validating, and standardizing data, as well as potentially enriching the data or creating new calculated fields. This process enhances the data's quality and reliability, ensuring it can effectively support business intelligence and decision-making.

Making Data Accessible

The 'Load' step in ETL takes the cleaned and standardized data and loads it into a data warehouse, data lake, or another central repository. This repository is typically optimized for reporting and analytics, making it easier for business users to access and analyze the data they need.

Supporting Business Intelligence and Analytics

ETL is crucial for business intelligence and analytics. By providing clean, integrated data, ETL processes empower these advanced analytics tools to generate accurate and meaningful insights. This leads to improved decision-making, strategic planning, and operational efficiency.

Enhancing Data Governance

ETL processes play a key role in data governance. By ensuring data is clean, standardized, and consolidated in a central location, ETL supports compliance with data quality standards and regulatory requirements. This is particularly important in industries with strict data regulations, such as healthcare or finance.

ELT or ETL for Data Integration?

Let's examine ELT vs. ETL - and when you should use each.

In ELT (Extract, Load, Transform), first loads the raw data into the target system (often a data lake or a modern cloud-based data warehouse) and then performs the transformations.

This approach leverages the computational power of modern data storage systems and is well-suited for big data scenarios where large volumes of data need to be processed quickly.

ELT is particularly advantageous when working with unstructured data or when exploratory data analysis is required.

The choice between ETL and ELT depends on your data volume, the complexity of data transformations, data quality requirements, and the capabilities of your data storage system.

Benefits of Using Data Integration Platforms

Data integration platforms offer multiple benefits that streamline business processes and enhance decision-making capabilities.

Improved Data Quality

Data integration platforms automate the cleaning and standardization of data, dramatically improving data quality. This process ensures accurate and consistent data, leading to reliable insights that can drive strategic decision-making.

Enhanced Collaboration

Data integration platforms facilitate better collaboration between teams. By integrating data into a central location, different departments can work from the same, updated information, reducing the risk of miscommunication and fostering cross-functional teamwork.

Increased Operational Efficiency

Automated data integration through these platforms significantly reduces manual data handling, allowing teams to focus on strategic tasks. Automated workflows enable efficient data processing, leading to greater productivity and cost-effectiveness.

Compliance and Risk Management

Data integration platforms help organizations comply with various data protection and privacy regulations. These tools offer features like data masking and encryption, which are crucial for maintaining data security and managing risk.

Essential Features of Data Integration Platforms

When choosing a data integration platform, you should look for the following key features:

Wide Range of Connectors

The platform should offer pre-built connectors to a variety of data sources, both on-premise data and cloud-based data. This functionality allows for easy data ingestion from disparate sources, enhancing the flexibility and scalability of your data pipelines.

Data Transformation and Management Tools

The platform should offer robust tools for data transformation, including cleaning, deduplication, and normalization. Moreover, it should provide efficient data management capabilities, allowing you to build, manage, and monitor your data pipelines effectively.

Real-time Integration

For businesses that require timely insights, the platform should support real-time or near real-time data integration. This feature is especially important for use cases that involve streaming data or require prompt decision-making.


As your data needs grow, your data integration platform should be able to scale to accommodate larger volumes of data. Whether you're dealing with traditional data sources or big data from modern applications, the platform should handle the increase without compromising performance.

Why a User-Friendly Interface is Important

A low-code or no-code user interface is desirable in a data integration platform, especially for non-technical users. This kind of interface, often featuring drag-and-drop functionality, allows users to set up and manage data integration processes more easily, offer self-service capabilities, and provide templates for common tasks.


A user-friendly data integration platform is crucial for the following reasons:

  • Democratization of Data: A platform that is easy to use allows a wider range of users within the organization to interact with and utilize data, not just IT professionals. This encourages a more data-driven culture within the organization.

  • Efficiency: User-friendly platforms generally have intuitive interfaces that reduce the learning curve and allow users to perform tasks more quickly and accurately.

  • Adoption: User-friendly tools are more likely to be adopted by the organization, leading to better ROI on the technology investment.


The ability for users to perform tasks on a data integration platform without the need for constant IT support is also important:

  • Agility: Self-service capabilities enable business users to perform necessary tasks immediately, rather than waiting for IT availability. This can significantly speed up business processes.

  • IT Resource Optimization: By freeing IT teams from routine tasks, they can focus on more strategic projects and issues.

  • Empowerment: Self-service empowers business users to work independently with data, increasing job satisfaction and productivity.


Templates for common data integration tasks offer several benefits:

  • Efficiency: Templates save users time by providing pre-configured settings or workflows that can be quickly adjusted for specific tasks.

  • Consistency: By using templates, organizations can ensure a consistent approach to data integration, reducing errors and improving data quality.

  • Best Practices: Templates often embody best practices for certain tasks, helping organizations to implement these practices easily.

Top Data Integration Solutions

1. Portable: ETL Tool for No Code Data Pipelines

Portable specializes in ETL data connectors that are often difficult to find, catering specifically to analytics teams.

This ETL tool eliminates the need for scripts, infrastructure setup, and the risk of missing data. Its services boast the most comprehensive coverage, rapid development, and a catalog containing 500+ ETL connectors, all aimed at expediting the process of gaining valuable insights.

Portable's objective is to provide its customers with access to all their data sources, minimizing any unnecessary complications. This solution assists analytics teams in effortlessly retrieving and analyzing data from bespoke systems across their organizations, streamlining workflows, and facilitating informed decision-making.

2. SnapLogic: A Powerful iPaaS and Data Integration Solution

SnapLogic is a unified Integration Platform as a Service (iPaaS) and Data Integration solution that allows organizations to connect applications, data sources, and devices across their enterprise. Here are some key points about SnapLogic:

  • Ease of Use: SnapLogic offers a user-friendly, drag-and-drop interface that enables both technical and non-technical users to build and manage data pipelines easily. This low-code approach empowers teams across the organization to engage with data more directly.

  • Wide Range of Connectors: SnapLogic features a vast array of pre-built connectors, or 'Snaps,' which cover a broad spectrum of data sources and applications. This includes databases, CRM systems, ERP systems, and popular SaaS applications such as Salesforce, AWS, and SAP.

  • Real-time Integration: SnapLogic supports both batch and real-time data integration. This enables businesses to keep their data up-to-date across systems, facilitating timely decision-making and agile operations.

  • Scalability: As a cloud data integration solution, SnapLogic is highly scalable. It can handle varying data volumes and workloads, scaling up or down as required. This makes it a suitable choice for both growing businesses and large enterprises.

  • AI-Powered Pipeline Recommendations: SnapLogic's Iris AI technology offers automatic suggestions for building data pipelines, making the pipeline creation process faster and more efficient. This is an example of how SnapLogic incorporates machine learning and artificial intelligence into its platform.

Overall, SnapLogic provides a robust, user-friendly solution that combines the capabilities of iPaaS and Data Integration Platforms, supporting comprehensive data and application integration needs.

3. Jitterbit: Bridging the Gap in Data Integration and iPaaS

Jitterbit is a robust solution offering capabilities in both the iPaaS and Data Integration space. Its platform is designed to simplify the process of integrating data across various applications and systems. Here are some key features of Jitterbit:

  • Ease of Use: Jitterbit provides a graphical, no-code interface, which makes creating, deploying, and managing integrations accessible to both technical and non-technical users.

  • Wide Range of Connectors: Jitterbit offers a broad array of pre-built connectors, enabling organizations to integrate data from various sources such as databases, cloud-based applications, on-premises systems, and more. This ensures a flexible and customizable approach to meet diverse integration requirements.

  • Real-Time and Batch Integration: Jitterbit supports both real-time and batch data integration. Whether your business requires immediate data updates or needs to process large volumes of data in one go, Jitterbit can handle it.

  • Scalability: Being a cloud-based platform, Jitterbit is inherently scalable. It can efficiently manage varying workloads, providing reliable performance irrespective of data volume or complexity.

  • API Creation and Management: Beyond just data integration, Jitterbit allows users to create, run, and manage APIs, which is crucial in today's interconnected digital ecosystems. This feature promotes seamless connectivity and enhances the interoperability of business applications.

In summary, Jitterbit offers a comprehensive solution that combines the power of iPaaS and Data Integration Platforms. It streamlines data and application integration, enabling organizations to harness their data more effectively and drive more intelligent business operations.

4. Dell Boomi: A Unified Platform for iPaaS and Data Integration

Dell Boomi is a comprehensive solution that offers robust capabilities in both iPaaS and Data Integration. As a unified platform, Boomi allows organizations to seamlessly connect applications, data, and processes. Here's what sets Dell Boomi apart:

  • User-Friendly Interface: Dell Boomi offers a drag-and-drop interface, simplifying the process of creating and managing integrations. This low-code approach makes it accessible to a wide range of users, not just those with technical expertise.

  • Diverse Connectors: Dell Boomi boasts a broad range of pre-built connectors, enabling the integration of data from different sources, such as databases, CRM systems, ERP systems, and popular cloud-based and on-premises applications.

  • Real-Time and Batch Integration: Dell Boomi supports both real-time and batch data integration. This gives organizations the flexibility to choose the data integration mode that best fits their business needs and operational demands.

  • Scalability: Being a cloud-native platform, Dell Boomi can easily scale to handle varying data volumes and integration complexities. This ensures it can support both growing businesses and large enterprises.

  • Master Data Hub: An additional feature of Dell Boomi is its Master Data Hub, which ensures data consistency across different systems. This helps enhance data quality and reliability, which are crucial for successful data-driven decision making.

In a nutshell, Dell Boomi offers a versatile and powerful solution that combines the capabilities of iPaaS and Data Integration Platforms. Its extensive feature set ensures organizations can effectively integrate their data and applications, improving operational efficiency and delivering valuable business insights.

Other Popular Data Integration Solutions

Here are some of the leading data integration platforms or apps, each with their unique strengths, features, and pricing plans and structures.

Informatica PowerCenter

Informatica PowerCenter is a high-performance data integration platform known for its robust data transformation capabilities and wide range of connectors. This platform offers a user-friendly interface and an array of features that ensure data quality and efficient data management.

Microsoft Azure Data Factory

Azure Data Factory is a cloud-based data integration service that automates the movement and transformation of data. With built-in connectors for various Azure services and other platforms, it is particularly useful for businesses operating in the Microsoft ecosystem.

IBM InfoSphere Information Server

IBM's platform is a suite of products designed for comprehensive data integration. It includes robust data cleansing, monitoring, and lifecycle management tools, making it a strong contender for complex data integration scenarios.

Talend Data Integration

Talend, an open-source data integration platform, offers a user-friendly interface with drag-and-drop functionality, a broad array of connectors, and powerful real-time capabilities. It supports both batch and real-time processing, providing flexibility for different use cases.

Oracle Data Integrator

Oracle's platform is ideal for complex, large-scale data integration scenarios. It offers strong integration with other Oracle products, making it a popular choice for companies already using Oracle's ecosystem.

How Data is Migrated in the Data Integration Process

Data migration, a critical part of the data integration phase, is often a complex process that requires careful planning and execution. Here are some key steps typically involved:

  • Data Assessment: Understand the type, quality, and structure of the data to be migrated. Identify any potential issues that may arise during the migration process.

  • Mapping: Define how data fields from the source systems correspond to the fields in the target system. This ensures data is correctly transferred and maintains its relevance.

  • Data Cleansing: Improve the quality of data by identifying and rectifying errors, removing duplicates, and filling in missing values before migration.

  • Pilot Migration: Perform a test migration with a subset of data. This helps identify potential issues before the full-scale migration and allows you to adjust the process accordingly.

  • Migration Execution: Perform the actual data migration, ensuring all relevant data is accurately transferred to the target system.

  • Verification: Validate that all data has been migrated correctly and completely. Check for data integrity and consistency.

  • Monitoring and Troubleshooting: Continually monitor the data migration process, identify any errors or issues, and troubleshoot them as needed.

How iPaaS Differs from Data Integration Platforms

While iPaaS and Data Integration Platforms may seem similar at a glance, there are several key differences that set them apart.

Scope of Functionality

Data Integration Platforms are primarily designed to ETL from various sources into a unified destination, such as a data warehouse or data lake. They focus on data-centric tasks, aiming to clean, harmonize, and integrate data from multiple, disparate sources.

On the other hand, iPaaS goes beyond just data integration. It is designed to connect any combination of both on-premises and cloud applications and data sources, integrating them into smooth, automated workflows. While data integration is a core feature of iPaaS, it also includes other capabilities such as application integration, API management, and B2B/EDI management.

Integration Approach

Data Integration Platforms are traditionally used for batch-oriented integration where large amounts of data are moved at scheduled times. They are excellent at handling high volumes of data and complex transformations.

iPaaS, while capable of batch integration, is also adept at real-time and event-driven integrations. This is particularly useful when you need immediate data updates across systems, for example, in a customer-facing application where up-to-date information is crucial.

Target Users

Data Integration Platforms are typically used by IT teams and data specialists who have the skills to handle complex data transformation and integration tasks.

In contrast, iPaaS solutions often offer a more user-friendly, low-code or no-code interface that is accessible to non-technical users. This allows business users or analysts to build and manage integrations without needing deep technical expertise.

Infrastructure Management

As a cloud-based service, iPaaS takes care of all the underlying infrastructure, reducing the need for users to manage servers, storage, and network considerations. This can result in significant cost and time savings.

Data Integration Platforms, especially those that are not cloud-based, may require more involvement in infrastructure management. However, many modern Data Integration Platforms are now offered as cloud-based or hybrid solutions, bringing them more in line with the iPaaS model in this respect.

While iPaaS and Data Integration Platforms both aim to address data connectivity, they differ in scope, integration approach, target users, and infrastructure management. The choice between them should be driven by the company's specific requirements, technical resources, and strategic objectives.

The Bottom Line on Data Integration Platforms

Choosing the right data integration platform is a strategic decision that can significantly impact a business's ability to extract insights from its data. These platforms automate data integration, improve data quality, enhance collaboration, and increase operational efficiency. By understanding your unique data needs and comparing the features of different platforms, you can select the best data integration tools to drive your business forward.