With Portable, integrate Pabbly Email Marketing data with your BigQuery warehouse in minutes. Access your email marketing tool data from BigQuery without having to manage cumbersome ETL scripts.
The Two Paths to Connect Pabbly Email Marketing to Google BigQuery
There are two ways to sync data from Pabbly Email Marketing into your data warehouse for analytics.
Method 1: Manually Developing a Custom Data Pipeline Yourself
Write code from scratch or use an open-source framework to build an integration between Pabbly Email Marketing and BigQuery.
Method 2: Automating the ETL Process with a No-Code Solution
Leverage a pre-built connector from a cloud-hosted solution like Portable.
How to Create Value with Pabbly Email Marketing Data
Teams connect Pabbly Email Marketing to their data warehouse to build dashboards and generate value for their business. Let’s dig into the capabilities Pabbly Email Marketing exposes via their API, outline insights you can build with the data, and summarize the most common analytics environments that teams are using to process their Pabbly Email Marketing data.
Extract: What Data Can You Extract from the Pabbly Email Marketing API?
Pabbly Email Marketing is a email marketing tool used for automatically triggering emails to create highly personalized experiences for subscribers..
To help clients power downstream analytics, Pabbly Email Marketing offers an application programming interface (API) for clients to extract data on business entities. Here are a few example entities you can extract from the API:
Email Marketing Endpoints:
Subscribers List Personalization Tags Subscribers Delivery Servers Email Templates Send Email
Subscription Billing Endpoints:
Customers Subscriptions Product Plans Coupon Invoice Payment Method Checkout pages Payment/Transaction Client Portal Dashboard Reports Custom Field Add-on Add-on Category Licenses Affiliate Module Card Credit Multiplan Payment Gateway
You can visit the Pabbly Email Marketing API Documentation to explore the entire catalog of available API resources and the complete schema definition for each.
As you think about the data you will need for analytics, don’t forget that Portable offers no-code integrations to other similar applications.
Regardless of the SaaS solution you use, it’s important to find a email marketing tool with robust data available for analytics.
Load: Which Destinations Are Best for Your Pabbly Email Marketing ETL Pipeline?
To turn raw data from Pabbly Email Marketing into dashboards, most companies centralize information into a data warehouse or data lake. For Portable clients, the most common ETL pipelines are:
- Pabbly Email Marketing to Snowflake Integration
- Pabbly Email Marketing to Google BigQuery Integration
- Pabbly Email Marketing to Amazon Redshift Integration
- Pabbly Email Marketing to PostgreSQL Integration
Once you have a destination to load the data, it’s common to combine Pabbly Email Marketing data with information from other enterprise applications like Jira, Mailchimp, HubSpot, Zendesk, and Klaviyo.
From there, you can build cross-functional dashboards in a visualization tool like Power BI, Tableau, Looker, or Retool.
Develop: Which Dashboards Should You Build with Pabbly Email Marketing Data?
Now that you have identified the data you want to extract, the next step is to plan out the dashboards you can build with the data.
As a process, you want to consume raw data, overlay SQL logic, and build a dashboard to either 1) increase revenue or 2) decrease costs.
Replicating Pabbly Email Marketing data into your cloud data warehouse can unlock a wide array of opportunities to power analytics, automate workflows, and develop products. The use cases are endless.
Now that we have a clear sense of the insights we can create, let’s compare the process of developing a custom Pabbly Email Marketing integration with the benefits of using a no-code ETL solution like Portable.
Method 1: Building a Custom Pabbly Email Marketing ETL Pipeline
To build your own Pabbly Email Marketing integration, there are three steps:
- Navigate the Pabbly Email Marketing API documentation
- Make your first API request
- Turn an API request into a complete data pipeline
Let’s walk through the process in more detail.
How to Interpret Pabbly Email Marketing’s API Documentation
When reading API documentation, there are a handful of key concepts to consider.
There are many common authentication mechanisms. OAuth 2.0 (Auth Code and Client Credentials), API Keys, JWT Tokens, Personal Access Tokens, Basic Authentication, etc. For Pabbly Email Marketing, it’s important to identify the authentication mechanism and how best to incorporate the necessary credentials into your API requests.
Pabbly uses Bearer Tokens for authentication.
It’s important to identify the Pabbly Email Marketing API endpoints you want to use for analytics. Most APIs offer a combination of GET, POST, PUT, and DELETE request methods; however, for analytics, GET requests are typically the most useful. At times, POST requests can be used to extract data as well.
For Pabbly Email Marketing, the subscribers-list endpoint is a great place to get started.
For each API endpoint you would like to use for analytics, you need to understand the method (GET, POST, PUT, or DELETE) and the URL, but there are other considerations to take into account as well. You should look out for pagination mechanics, query parameters, and parameters that are added to the request path.
Pabbly uses per_page parameters for pagination.
Some API endpoints require unique identifiers from a previous API response to be included in the URL path. For instance, to list all payment methods, you need a customer_id that is returned from another endpoint.
How Do You Call the Pabbly Email Marketing API? (Tutorial)
- Follow the instructions above to read the Pabbly Email Marketing API documentation
- Identify and collect your credentials for authentication
- Pick the API resource you want to pull data from
- Configure the necessary parameters, method, and URL to make your first request (e.g. with curl or Postman)
- Add your credentials and make your first API call . Here is an example request using curl (without real credentials):
curl --location --request GET 'https://emails.pabbly.com/api/subscribers-list'
How Do You Maintain a Custom Pabbly Email Marketing to BigQuery ETL Pipeline?
Making a call to the Pabbly Email Marketing API is just the beginning of maintaining a complete custom ETL pipeline.
Here is a getting-started guide to building a production-grade pipeline for Pabbly Email Marketing:
- For each API endpoint, define schemas (which fields exist and the type for each)
- Process the API response and parse the data (typically parsing JSON or XML)
- Handle and replicate nested objects and custom fields
- Identify which Pabbly Email Marketing fields are primary keys and which keys are required vs. optional
- Version control your changes in a git-based workflow (using GitHub, GitLab, etc.)
- Handle code dependencies in your toolchain and the upgrades that come with each
- Monitor the health of the upstream API, and —when things go wrong— troubleshoot via the status page, reach out to support, and open tickets
- Handle error codes (HTTP error codes like 400s, 500s, etc.)
- Manage and respect rate limits imposed by the server
We won’t go into detail on all of the items above, but rate limits are a great example of the complexity found in a production-grade data pipeline.
Pabbly has limits on total requests/calls as 10000 API requests/calls per day.
If you don’t respect rate limits, and if you can’t handle server responses (like 429 errors with a Retry-After header), your pipeline can break, and analytics can become out-of-date.
What Are the Drawbacks of Building the Pabbly Email Marketing ETL Pipeline Yourself?
You can probably tell at this point that there is a lot of work that goes into building and maintaining an ETL pipeline from Pabbly Email Marketing to your data warehouse.
If you want less development work, faster insights, and no ongoing responsibilities, you should consider a cloud-hosted ETL solution.
Let’s walk through the setup process for a no-code ETL solution and its benefits.
Method 2: Using a No-Code Pabbly Email Marketing ETL Solution
No-code ETL solutions are simple. Vendors specialize in building and maintaining data pipelines on your behalf. Instead of starting from scratch for each integration. Companies like Portable create connector templates that can be leveraged by hundreds or thousands of clients.
Step-By-Step Tutorial for Configuring Your Pabbly Email Marketing ETL Pipeline
Off-the-shelf ETL tools offer a no-code setup process. Here are the instructions to connect Pabbly Email Marketing to your cloud data warehouse with Portable.
- Create an account (no credit card required)
- Add a source —search for and select Pabbly Email Marketing
- Authenticate with Pabbly Email Marketing using the instructions in the Portable console
- Select BigQuery and authenticate
- Set up a flow connecting Pabbly Email Marketing to your analytics environment
- Run your flow to replicate data from Pabbly Email Marketing to your warehouse
- Use the dropdown to set your data flow to run on a cadence
What Are the Benefits of Using Portable for Pabbly Email Marketing ETL?
Start moving Pabbly Email Marketing data in minutes. Save yourself the headaches of reading API documentation, writing code, and worrying about maintenance. Leave the hassle to us.
Easy to Understand Pricing
With predictable, fixed-cost pricing per data flow, you know exactly how much your Pabbly Email Marketing integration will cost every month.
Fast Development Speeds
Access lightning-fast connector development. Portable can build new integrations on-demand in hours or days.
APIs change. Schemas evolve. Pabbly Email Marketing will have maintenance issues and errors. With Portable, we will do everything in our power to make your life easier.
Unlimited Data Volumes
You can move as much data from Pabbly Email Marketing to Google BigQuery as you want without worrying about usage credits or overages. Instead of analyzing your ETL costs, you should be analyzing your data.
Free to Get Started
Sign up and get started for free. You don’t need a credit card to manually trigger a data sync, so you can try all of our connectors before paying a dime.